Brazilian blow dry
Sulphates and salts strip the treatment with every wash. The WNt wash has neither: over 12 weeks smooth in a salon trial.
New launch
Restore
Restore
+ Play
The colour-safe leave-in spray. It conditions as you style and shields colour from heat and UV.
Expensive hair, preserved.
Laboratory-engineered aftercare for Brazilian blow dries, keratin and colour. Wash, treat and protect, so the result you paid for lasts.
UK delivery £3.95, free on orders over £50. Dispatched the next working day.
As seen in
Brazilian blow dries, keratin and colour are investments. Everyday shampoo strips them out, one wash at a time.
Keratin treatment
Every wash pulls a little keratin from the fibre. Hydrolysed keratin in Lumi-Repair and keratin amino acids in Revive put it back.
Colour
Stripping cleansers, heat and UV fade tone. An anti-stripping wash, then Restore + Play shields from heat and UV.
Protect your treatment
Three taps. A routine timed to your treatment.
Tell us what you have had done and when. We will build the wash, mask and spray routine for your hair, with aftercare notes timed to the weeks that follow, and 10% off your first order.
12 weeks against 7.
In a five-month salon trial led by Joseph Criscuolo, one of the UK’s first Brazilian blow dry specialists, models using WNt kept smooth, frizz-free results for over 12 weeks. Those on other sulphate-free brands lost them after 7.
- Duration
- 5 months, in salon
- Led by
- Joseph Criscuolo
- Compared with
- Other sulphate-free brands
WNt system12+ weeks
Other sulphate-free brands7 weeks
Models using WNt kept results for over 12 weeks (dashed: still holding when the trial ended). Models on other sulphate-free brands lost them after 7.
Wash. Treat. Protect.
Three steps, built around one job: keeping the result you paid for. Start with the wash. Add the rest when you are ready.
Which wash?
Both are free from sulphates and salts. Choose by what your hair has had done.
NewLumi-Repair
For coloured hair, and hair that needs more body. Hydrolysed keratin and silk amino acids build visible density while the amino acid wash protects tone.
£13.95Add to bag
The originalSulfate Free Shampoo
For Brazilian blow dries and keratin smoothing. The original WNt formula, made to keep a smoothing treatment smooth for longer.
£17.95Add to bag
Worn backstage. Worn on the street.
Restore + Play conditions as you style, with eight botanical oils and heat and UV defence.
Add Restore + Play · £10.95
Three steps. One result.
2 + 3Included
Revive Treatment mask, 250ml£17.95
Restore + Play leave-in spray, 150ml£10.95
Set price£36.95
£42.85 separately. You save £5.90.
Add the set to bagFree UK delivery on every set. Dispatched the next working day.
The Lab
Week 7 is where it fades.
Slide through 12 weeks of washing after a Brazilian blow dry. In our five-month salon trial, led by Joseph Criscuolo, models using WNt kept smooth, frizz-free results for over 12 weeks. Those on other sulphate-free brands lost them after 7.
Illustration based on the results of our salon trial. Individual results vary with hair type, treatment and routine.
What’s in the bottle.
No secret complexes, no vague promises. This is what each formula is built on, and the job each ingredient does.
- Cleanse
- Amino acid cleansing system. Purifies without stripping. Free from sulphates and salts.
- Lumi-Repair
- Density
- Hydrolysed keratin, silk amino acids and targeted protein complexes for fibre cohesion and visible density.
- Lumi-Repair
- Repair
- Keratin amino acids, macadamia seed oil and argan kernel oil. Works as a daily conditioner or an intensive mask.
- Revive Treatment
- Shine
- Argan, macadamia, jojoba, avocado, camellia, kukui, tamanu and marula. Eight oils, zero heaviness.
- Restore + Play
Said by the people using it.
4.9Revive Treatment, 13 reviews
4.6Restore + Play, 14 reviews
4.5Lumi-Repair, 16 reviews
“I felt this mask is the only one that smooths my frizz and keeps that way until my next wash.”
“It leaves it soft, silky and smooth, while helping to tame frizz and make styling much easier.”
“My hair colour doesn’t fade as quickly.”
Ratings and reviews from Amazon UK, October 2026.
Send every blow dry home with its aftercare.
For salons: stock WNt beside your Brazilian blow dry, keratin and colour services, so clients keep the result for longer and come back for the next one. Trade accounts for UK salons.
Opens an email to info@wnthair.com. Tell us your salon name, location and the services you offer. See current stockists.
